Linda Swain
VP, Marketing and Communications
Linda leads the creation and execution of all National Development’s internal and external marketing and communications. She plays a pivotal role in shaping and executing the marketing strategy to drive leasing success across the firm’s portfolio. Additionally, Linda oversees all branding initiatives for National Development’s assets, including key elements such as name, design, placemaking opportunities, and the creation and deployment of messaging strategies.
Linda has over 25 years of transformative marketing leadership, having previously served in senior leadership positions at Redgate and JLL. She has a track record of delivering integrated marketing campaigns that drive awareness, engagement and marketing qualified leads and is highly focused on aligning marketing efforts with business outcomes.
Education
- B.A., Social Psychology, Tufts University, Cum Laude
- MBA, Boston College Carroll School of Management
Professional Affiliations
- NAIOP, Programs Committee
- Awards include Connect CRE Women of Influence Award and Ten Women to Watch in Real Estate
- Frequent speaker with ULI, NAIOP, and AMA
Charitable and Community Activities
- Co-President, Newton North Boosters Association
- Volunteer, Newton Conservation Commission